Canva has acquired Affinity, a creative software suite, positioning itself as a competitor against Adobe in the digital design industry.

Canva and Affinity announced the deal this week, which gives the former ownership over Affinity Designer, Photo, and Publisher.

These are three of Affinity’s popular applications used for Windows, Mac, and iPad that provide features similar to Adobe Illustrator, Photoshop, and InDesign.

The acquisition provides mutual benefits for both companies. While Affinity needs to attract more creative professionals, Canva needs an avenue to help integrate their services with.

As of the start of the year, Canva’s platform attracted 170 million