Smartphones have become an important part of our daily lives, resulting in users’ developing a habit of checking their phones frequently during the day. A report has claimed that a typical Indian user picks up his/her phone 70-80 times a day, highlighting that about 50% of the times they pick up their smartphones are out of habit, without any explicit intent.
According to a report by the Boston Consulting Group (BCG), one out of two times users pick up the phone they do so without knowing why they fired up their smartphone. While about 50-55% of the time the consumer
… According to a report by the Boston Consulting Group (BCG), one out of two times users pick up the phone they do so without knowing why they fired up their smartphone. While about 50-55% of the time the consumer