CNN’s New Morning Strategy: More News, Less Banter
CNN spent years trying to compete in the cutthroat realm of chatty morning TV, cycling through formats in the hopes of catching up to breakfast-time staples like “Morning Joe” and “Good Morning America.”
That experiment never quite caught on with viewers — and now it is coming to an end.
In his first significant programming move since joining the network in the fall, Mark Thompson, CNN’s chairman, announced on Monday that the channel would exit the morning chat-show format by the end of the month. Instead, its morning lineup will focus on straight news coverage, the kind of bread-and-butter reporting