Technology giant Nvidia, known for its cutting-edge artificial intelligence (AI) chips, finds itself at a crossroads. With a market capitalization of $2200 billion, the firm has established itself as the beating heart of the new era of generative AI, powering developers ranging from innovative start-ups to behemoths such as Microsoft, OpenAI and Alphabet, Google’s parent company.
But beyond its revolutionary hardware, it’s nearly two decades of computer code that has cemented Nvidia’s near-incontested position. More than 4 million developers worldwide rely on Nvidia’s CUDA software platform to build AI applications, making competition with the company almost impossible.
However, a coalition